Corporate communicators are highly skilled professionals in the arts of planning, problem solving, crisis communications, and persuasion, with a sharp understanding of their audiences' needs, tastes, and interests. They know how to craft the right message and send it to the right audience at the right time.
Professionals in corporate communication shape how an organization communicates with its own members and outsiders, thus helping to achieve larger business goals. An organization's internal and external communications are all coordinated by factors such as:
- Corporate identity
- Corporate reputation
- Event planning
- Human resources
- New media strategy
- Public relations
- Stakeholder interests
- Social responsibility
Graduates have earned advanced degrees in areas such as Business, Law, and Corporate Communication.
What to expect
With its overall emphasis on the human and design aspects of contemporary organizations, the program is particularly well-suited to individuals seeking to develop and apply their analytical, verbal, and creative talents. Such talents foster aptitudes in strategic counseling and integrative practice that, in part, make a Corporate Communication degree unique and highly sought after in the marketplace.
The Corporate Communication degree features cross-disciplinary coursework in business, information systems, and human behavior, and builds strong oral, written, and visual communication skills. Courses in ethics and psychology are as much a part of this unique program as writing and speaking skills. The program offers a broad foundation in business principles, teamwork, and problem solving that can help graduates become effective communicators in a professional setting.
Examples of corporate communication courses include:
- Business or Organizational Communication
- Business Writing
- Internal Communication
- External Communication
- Conflict Resolution and Negotiation
- Risk and Crisis Communication
- Social Media in Corporate Communication, or Public Relations and Marketing
We prepare our students for the job market and include a one-semester internship as part of the curriculum.
You might like this program if…
- You know you are creative with strong writing and speaking skills.
- You desire to be an ethical communicator who creates meaningful connections with your audience.
- You possess an international, multicultural mindset.
- You want to pursue a career in social media, public relations, or marketing.