Business Management and Marketing

Pursue your creativity and leadership with a focus in marketing and management

Become an expert with impressive skills and experience to thrive in the fast pace of modern businesses.

Concentrating in the areas of management and marketing will hone your leadership and soft skills to become a valuable member of workplace teams.

Plus, a career in either management or marketing can be very profitable. National median salaries for sales managers are an impressive $132,290 and marketing managers are reported at $141,490, both of which are more than double the national average.

You’ll love the Business Management and Marketing major option if…

  • You want to become a flexible administrator who’s equipped to adapt to the ever-changing workplace of the future
  • You are interested in an academic challenge with theoretical and practical focus in a competitive yet collaborative learning environment
  • You are excited to use your strong quantitative and people skills to earn a lucrative salary
  • You want transferable skills in the business sector
  • Developing a broad knowledge of business operations interests you

Visit Penn State Shenango

Check out our selection of open houses, application workshops, and personalized visits to discover why Penn State Shenango is the perfect place for you. 

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Business Management and Marketing career opportunities

Program graduates have forged careers in a variety of industries and roles, including management, public relations, advertising, and more, and some have even opened their own businesses or act as consultants to express their creativity in the business sector.

Business development specialist

Become a company cornerstone as a leader that identifies new business opportunities. You will identify new markets, partnerships, methods, or product offerings with the expectation of increasing company revenue.

Sales and account management

In this field, you will manage client accounts and build fruitful relationships. You can expect to generate sales activities, report on transactions, and set company sales goals.

Marketing, social media, and advertising management

Develop the skills to understand the needs and wants of customers, design distribution strategies, research market data, and coordinate marketing programs across business units.

Purchasing manager

Oversee supplier relations and the transportation details for companies in a variety of industries. In this job, you will evaluate the company brand and target audience to determine what products to order and monitor delivery times.

Human resources manager

Human resources leaders demonstrate knowledge in the areas of managing diversity and equal opportunities, the ethical and fair treatment of employees, planning and staffing, training and development, compensation and benefits, performance management, and protecting employee safety and health.

Continuing your education

Earning your Business degree at Penn State can lead to a master's or doctoral business-related degree, such as a master’s degree in business administration (MBA).

Business management and marketing student accepts award certificate

What to expect in the Business Management and Marketing major option

Penn State’s Bachelor of Science in Business is a professionally-oriented business degree program that combines the core business disciplines of management, marketing, finance, and supply chain management, with applied study in a practical setting. This Business degree offers a range of “options” or areas of concentration, such as Management and Marketing.

The Management and Marketing concentration’s dual emphasis allows students to select courses in both disciplines as a foundation for leading small businesses or units of large organizations.


In an environment that is constantly changing, one thing that remains the same is the need for creative and efficient management. Our business program will prepare you to:

  • handle the critical day-to-day challenges of business
  • develop new approaches to the design of organizations
  • use the tools needed to manage


Marketing is a broad field with a primary purpose of generating demand for an enterprise’s products or services. The marketing aspect of our business program will teach you how to:

  • determine and respond to consumer preferences
  • design and create new products
  • develop pricing structures
  • advertise effectively

Through the choice of an 18-credit Management and Marketing concentration, you will specialize in this business sector through specific coursework and internship experiences. Shenango’s Business major also offers areas of concentration in Accounting and a customizable Individualized option.

“$3,000 for your 3.0 GPA” scholarship program

Penn State Shenango believes you should be rewarded for your academic achievements. Inspired by a high campus average GPA, our signature scholarship program has expanded into a tiered system that can net you up to $5,000 in awards. Find out how much your grade-point average can earn you.

Teachings with roots in innovation

Penn State’s University-wide Invent Penn State initiative brings innovative and entrepreneurial resources to every campus, giving you the resources to think creatively in classes and the inspiration to pursue your passions. With expert faculty and the VenturePointe Innovation Hub, we’re excited to help you achieve your daydream.

We are Penn State

At the end of your program, be prepared to hit the ground running with a diploma identical to one earned by a student at the Penn State University Park campus. With one of the most recognized names across the globe, Penn State Shenango gives you the opportunity to earn a respected degree close to home.

Graduating with a Penn State Business degree offers you endless career options, while the marketing and management areas of focus uniquely positions you to have a competitive edge when entering the business field.

Start your Penn State story

We're excited you're ready to become a Penn Stater! Now's the perfect time to get started on your application. If you need help getting started, check out our guides to apply for first-year, transfer, or adult students. 

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Business Management and Marketing major option courses

Review the full Business course listing for additional requirements and a sample of the program’s structure.

Small Group Communication

This course walks students through major concepts, theories, underlying research methods, and ethical dilemmas faced in small groups. You will come to understand how groups fit into larger organizations and society, often making up the building blocks of both small and vast social units.

Business and Professional Communication

You will review and practice persuasive speaking, speech writing, multi-media presentations and business and report writing used in modern businesses.

Organizational Communication

This course combines theory, research, and practical application to explore the role of communication in today's organizations. You will learn the communication skills applicable to modern work-related issues, including organizational culture, problem solving in teams, organizational conflict, communication technology, social media, and ethical leadership.

Conflict Resolution and Negotiation

This class is designed as an opportunity to explore the complexities of conflict and to develop skills to manage conflict effectively. In this pursuit, we first examine the features that define and set the stage for conflicts.

Student graduating with business marketing and management major has photo taken by Nittany Lion Shrine

Gain Business Management and Marketing experience before you graduate

Our Business Management and Marketing program is designed for you to complete an internship in your senior year that facilitates the application of your classroom learning in a field setting.

This opportunity is designed to provide students with firsthand experience with both challenges and rewards of the business professional in our local communities, a design that sets the major apart from other business programs in the region.

Business majors have completed internships in a variety of businesses and organizations related to:

  • Amusement and entertainment
  • Business associations
  • Chambers of commerce
  • Community organizations
  • Manufacturing
  • Technology
  • Transportation and business logistics


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