Update: Penn State Shenango is not currently enrolling new students. Current students can access academic advising and degree planning through campus services.
Pursue your creativity and leadership with a focus in marketing and management
Become an expert with impressive skills and experience to thrive in the fast pace of modern businesses.
Concentrating in the areas of management and marketing will hone your leadership and soft skills to become a valuable member of workplace teams.
Business Management and Marketing career opportunities
Program graduates have forged careers in a variety of industries and roles, including management, public relations, advertising, and more, and some have even opened their own businesses or act as consultants to express their creativity in the business sector.
Business development specialist
Become a company cornerstone as a leader that identifies new business opportunities. You will identify new markets, partnerships, methods, or product offerings with the expectation of increasing company revenue.
Sales and account management
In this field, you will manage client accounts and build fruitful relationships. You can expect to generate sales activities, report on transactions, and set company sales goals.
Marketing, social media, and advertising management
Develop the skills to understand the needs and wants of customers, design distribution strategies, research market data, and coordinate marketing programs across business units.
Purchasing manager
Oversee supplier relations and the transportation details for companies in a variety of industries. In this job, you will evaluate the company brand and target audience to determine what products to order and monitor delivery times.
Human resources manager
Human resources leaders demonstrate knowledge in the areas of managing diversity and equal opportunities, the ethical and fair treatment of employees, planning and staffing, training and development, compensation and benefits, performance management, and protecting employee safety and health.
Continuing your education
Earning your Business degree at Penn State can lead to a master's or doctoral business-related degree, such as a master’s degree in business administration (MBA).
What to expect in the Business Management and Marketing major option
Penn State’s Bachelor of Science in Business is a professionally-oriented business degree program that combines the core business disciplines of management, marketing, finance, and supply chain management, with applied study in a practical setting. This Business degree offers a range of “options” or areas of concentration, such as Management and Marketing.
The Management and Marketing concentration’s dual emphasis allows students to select courses in both disciplines as a foundation for leading small businesses or units of large organizations.
Management
In an environment that is constantly changing, one thing that remains the same is the need for creative and efficient management. Our business program will prepare you to:
- handle the critical day-to-day challenges of business
- develop new approaches to the design of organizations
- use the tools needed to manage
Marketing
Marketing is a broad field with a primary purpose of generating demand for an enterprise’s products or services. The marketing aspect of our business program will teach you how to:
- determine and respond to consumer preferences
- design and create new products
- develop pricing structures
- advertise effectively
Through the choice of an 18-credit Management and Marketing concentration, you will specialize in this business sector through specific coursework and internship experiences. Shenango’s Business major also offers areas of concentration in Accounting and a customizable Individualized option.
Gain Business Management and Marketing experience before you graduate
Our Business Management and Marketing program is designed for you to complete an internship in your senior year that facilitates the application of your classroom learning in a field setting.
This opportunity is designed to provide students with firsthand experience with both challenges and rewards of the business professional in our local communities, a design that sets the major apart from other business programs in the region.
Business majors have completed internships in a variety of businesses and organizations related to:
- Amusement and entertainment
- Business associations
- Chambers of commerce
- Community organizations
- Manufacturing
- Technology
- Transportation and business logistics
